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Translating the Rainbow Nation

South Africa has fast become known as \’the Rainbow Nation\’ for the diverse array of races and ethnic groups are found among the country\’s citizens. – http://www.southafrica.com/translation/ One way in which the country stands out is by its adoption of eleven official languages. New governmental powers saw the need to allow all major ethnic groups in […]

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Online copywriting – Lifeblood to marketing gurus, Greek to many business owners

Online copywriting – Lifeblood to marketing gurus, Greek to many business owners To illustrate how well-written copy can influence the reach and effectiveness of your business online, let’s look an analogy. Picking up a book, you glance at the first few lines. The language usage is striking and the characters come to life. In fact,

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The Importance of Client Relationships in a Social Media Internet Era

The Importance of Client Relationships in a Social Media Internet Era Change. That’s what happened a few years ago. It wasn’t a momentous sudden change, and nobody called it, at least initially, as they usually do with ideas that have potential. But social media came, penetrated contemporary society, and ended up conquering the business world

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How do you know your document has been properly translated?

In our diverse, multicultural business society we are faced with unique challenges. Doing business in 11 official languages requires documents to be professionally translated across language barriers. Mistranslations are easy, African inflections can be challenging to the untrained translator and literal translation errors are all too common in the industry. This creates a quality control

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