Last week the new Star Wars movie, The Force Awakens, released in cinemas all over the world. As a new entry to one of the most beloved franchises of all time, The Force Awakens developed Hype beyond belief. What is Hype, you may ask. Hype is essentially the pinnacle of content marketing. It requires that the […]
Finally! The most anticipated time of year, the Festive Season. I’m certain that we’re looking forward to spending time with family and friends. To some, Christmas Day is the most important part of the holidays. Let us not forget the 1st of January, which is equally important, and how the 16th of December which has proven to
Reminiscing on a rural Christmas – An opinion piece Read More »
The term viral marketing gets thrown around a lot in marketing briefings these days. Every single time that I hear it I really can’t keep from rolling my eyes. Viral has become the latest marketing ‘buzz-word’ and, in truth, it’s a bit of a lie. Yes, viral is a working concept but planning for a
Viral marketing is a lie, but still something to learn from. Read More »
