Month: November 2015

“Would that make any difference” I was expected to understand everything but the obstacle was the undisputed fact, the curriculum was in a “foreign” language. How I wish that Pythagoras, Parabola or even the value of X were taught in my mother tongue or should I say, vernacular languages? No doubt, I could have ace’d […]

Marketing in the 21st century is akin to playing the classic windows game Minesweeper. We need to create messages that differentiate us from competition and keeps our brand in the top of the consumer’s mind. The problem is that, with so many marketing campaigns and developments, everything looks the same. In the age when media impressions