Anne Isabella Ritchie is unofficially credited with coining the proverbial saying “Give a man a fish, and you feed him for a day; show him how to catch fish, and you feed him for a lifetime.” E-learning, a booming global industry, takes the moral a step further with its capacity to proverbially teach an entire village […]
E-learning: A panacea for South Africa\’s education problems? Read More »
We\’ve more or less come full circle in terms of how the internet was originally intended to be used: as a collaborative tool where relationships are established on a common platform. This translates into an online environment specifically created to cater for the needs of visitors; a visual and functional setting that not only makes
Can your website support relationships with your customers? Read More »
Social media, perhaps more than any other technology to date, has put power in the hands of the consumer: no longer do they rely exclusively on marketing or advertising to make buying decisions, but opinions from individuals they know and trust, too. But for many businesses it\’s a slow game of catch-up with these changing
Influence of social media in a modern branding environment Read More »
Perhaps one of the most notable trends in recent years is the changing consumer-brand dynamic. The previous brand-consumer hierarchy has crumbled, replaced with an equalitarian sentiment driven by people who sometimes struggle to make purchase decisions – whether it\’s due to financial difficulties, or simply a matter of being spoilt for choice. Brands that survive are
Top 3 Drivers of Brand Success in 2013 Read More »
As 2013 settles in, parents are preparing their children for the impending school year, and the collective sigh is almost audible as businesses prepare to face the challenges of 2013. Will it be different this year? Early in 2012 the status of Afrikaans as an official language came under threat. A little later outraged parents made
Multilingual Business as a Driver for Cultural Change Read More »
In 2005 the University of the Free State published Consumer behaviour trends in South Africa — A strategic marketing approach.In the document it is stated that, “when it comes to choosing which brand to buy, the balance of power has shifted away from the manufacturer towards the consumer. It is the consumer “pulling” rather than the
Where will you meet your audiences in 2014 Read More »
Why good business writing skills are essential Most professional writers have their pet peeves when it comes to writing, and we generally regard them as perhaps a little eccentric, or, in their worse forms, \’grammar Nazis\’. When business owners voice a strong requirement for good writing, however, it might be that those writers have had
I will pass on a great programmer with bad writing skills Read More »
The Digital Migration: Understanding online audiences is the key to success Business Day, and more recently Naspers publications Die Burger, Beeld, and Volskblad, are some of the titles that have recently erected paywalls – charging readers for content. It is not a new model however; in June, 2010, Britain\’s The Times erected a paywall to
The Digital Migration: Understanding online audiences is the key to success Read More »
