Month: July 2013

Translating the Rainbow Nation

South Africa has fast become known as \’the Rainbow Nation\’ for the diverse array of races and ethnic groups are found among the country\’s citizens. – http://www.southafrica.com/translation/ One way in which the country stands out is by its adoption of eleven official languages. New governmental powers saw the need to allow all major ethnic groups in […]

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Online copywriting – Lifeblood to marketing gurus, Greek to many business owners

Online copywriting – Lifeblood to marketing gurus, Greek to many business owners To illustrate how well-written copy can influence the reach and effectiveness of your business online, let’s look an analogy. Picking up a book, you glance at the first few lines. The language usage is striking and the characters come to life. In fact,

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