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The term viral marketing gets thrown around a lot in marketing briefings these days. Every single time that I hear it I really can’t keep from rolling my eyes. Viral has become the latest marketing ‘buzz-word’ and, in truth, it’s a bit of a lie. Yes, viral is a working concept but planning for a […]

“Would that make any difference” I was expected to understand everything but the obstacle was the undisputed fact, the curriculum was in a “foreign” language. How I wish that Pythagoras, Parabola or even the value of X were taught in my mother tongue or should I say, vernacular languages? No doubt, I could have ace’d

Marketing in the 21st century is akin to playing the classic windows game Minesweeper. We need to create messages that differentiate us from competition and keeps our brand in the top of the consumer’s mind. The problem is that, with so many marketing campaigns and developments, everything looks the same. In the age when media impressions

In 2010 Steve Jobs and Apple released an inspired product, the iPad. At first, the iPad was heavily debated but has since been viewed by many as a revolutionary device. It was too big to fit in your pocket, it didn’t have the functionality of a computer and overall it just didn’t seem that practical.

A skill is an ability to perform a productive task at certain level of competence. As a skill is associated with a particular task, a person who does not possess such a skill is unlikely to be able to carry out this task or will be less productive than somebody who does possess this skill.

With a lot of emphasis being placed on the relationship between South Africa and the Peoples Republic of China, there is an opportunity for many companies to develop long-term and highly lucrative business relationships. In order to properly develop relationships, it is important to understand Chinese business etiquette and how to work together with your

Heritage Day has always been a difficult holiday to quantify in South Africa. With so many exquisite cultures and traditions it’s hard to differentiate a universal national identity. We want to show off our own heritage. We want to celebrate our ancestry. We want to be proud South Africans. The question is how do we

Earlier this year, the Department of Basic Education (DBE) announced the introduction of Mandarin Chinese into South African schools. According to the DBE, Mandarin will be introduced into schools from next year, 2016, and will be an elective second language[1]. The introduction of Mandarin is a direct result of the Basic Implementation Plan (BIP), signed in

The recent publication of the ‘Use of Official Languages Act’ – https://www.ilconsultancy.com/exploring-use-official-languages-act-south-africa –  is set to make sure official South African languages (other than English and Afrikaans) are used on a much wider scale – first in the government and private sectors and later with initiatives to introduce official South African languages into education, business and daily

Technology is changing the way we see education in Africa. African economies are growing and e-learning Africa offers a unique vantage point from which to see and understand the transformation of a continent – http://www.elearning-africa.com e-Learning has been a growing force for educational development in Africa since 2005 . It’s development was sparked by the