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Translating Branding to Sales

Here at Bangula we consider ourselves to be translation experts. Zulu to English, Xhosa to Afrikaans, you name it, we translate it! Today we’re looking into a different, but hugely important type of translation. Translating a brand into a marketable sales platform – the marketing plan.    Business owners should be constantly asking themselves two simple questions.

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Lost in Translation?

In South Africa, our cultural diversity is one of our greatest assets. We are a fascinating mish-mash of people with an amazing and diverse set of languages to match. As our democracy evolves and we embrace our diversity these languages have come to the forefront of both business and education. Schoolbooks are regularly translated into

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Translating the Rainbow Nation

South Africa has fast become known as \’the Rainbow Nation\’ for the diverse array of races and ethnic groups are found among the country\’s citizens. – http://www.southafrica.com/translation/ One way in which the country stands out is by its adoption of eleven official languages. New governmental powers saw the need to allow all major ethnic groups in

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Online copywriting – Lifeblood to marketing gurus, Greek to many business owners

Online copywriting – Lifeblood to marketing gurus, Greek to many business owners To illustrate how well-written copy can influence the reach and effectiveness of your business online, let’s look an analogy. Picking up a book, you glance at the first few lines. The language usage is striking and the characters come to life. In fact,

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The Importance of Client Relationships in a Social Media Internet Era

The Importance of Client Relationships in a Social Media Internet Era Change. That’s what happened a few years ago. It wasn’t a momentous sudden change, and nobody called it, at least initially, as they usually do with ideas that have potential. But social media came, penetrated contemporary society, and ended up conquering the business world

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