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No, not really, unfortunately the impossibly talented Mr David Robert Jones (a.k.a. David Bowie) is in fact deceased and the Internet is very much alive. Well, it’s probably a good that the Internet is alive since we need the ability to communicate in order to keep everything running. We rely on the Internet for just […]

Last week the new Star Wars movie, The Force Awakens, released in cinemas all over the world. As a new entry to one of the most beloved franchises of all time, The Force Awakens developed Hype beyond belief. What is Hype, you may ask. Hype is essentially the pinnacle of content marketing. It requires that the

Finally! The most anticipated time of year, the Festive Season. I’m certain that we’re looking forward to spending time with family and friends. To some, Christmas Day is the most important part of the holidays. Let us not forget the 1st of January, which is equally important, and how the 16th of December which has proven to

The term viral marketing gets thrown around a lot in marketing briefings these days. Every single time that I hear it I really can’t keep from rolling my eyes. Viral has become the latest marketing ‘buzz-word’ and, in truth, it’s a bit of a lie. Yes, viral is a working concept but planning for a

“Would that make any difference” I was expected to understand everything but the obstacle was the undisputed fact, the curriculum was in a “foreign” language. How I wish that Pythagoras, Parabola or even the value of X were taught in my mother tongue or should I say, vernacular languages? No doubt, I could have ace’d

Marketing in the 21st century is akin to playing the classic windows game Minesweeper. We need to create messages that differentiate us from competition and keeps our brand in the top of the consumer’s mind. The problem is that, with so many marketing campaigns and developments, everything looks the same. In the age when media impressions

In 2010 Steve Jobs and Apple released an inspired product, the iPad. At first, the iPad was heavily debated but has since been viewed by many as a revolutionary device. It was too big to fit in your pocket, it didn’t have the functionality of a computer and overall it just didn’t seem that practical.

A skill is an ability to perform a productive task at certain level of competence. As a skill is associated with a particular task, a person who does not possess such a skill is unlikely to be able to carry out this task or will be less productive than somebody who does possess this skill.

With a lot of emphasis being placed on the relationship between South Africa and the Peoples Republic of China, there is an opportunity for many companies to develop long-term and highly lucrative business relationships. In order to properly develop relationships, it is important to understand Chinese business etiquette and how to work together with your

Heritage Day has always been a difficult holiday to quantify in South Africa. With so many exquisite cultures and traditions it’s hard to differentiate a universal national identity. We want to show off our own heritage. We want to celebrate our ancestry. We want to be proud South Africans. The question is how do we