Why Your Business Needs A Translation Company In Today’s Globalised World


In a world more interconnected than ever before, investing in a good translation company to help you connect with your international audience is essential. Thanks to e-commerce and digital platforms, businesses of all sizes can reach potential customers anywhere on the planet with ease. What isn’t always easy, however, is navigating the laws and regulations of a new market. An effective translation company goes beyond word translation, we can act as a guide through the complexities of new market legalities and assist businesses in cultivating effective communication.




In this article, we will discuss the impact of a modern, globalised world on business, including the rise of artificial intelligence, its effect on the translation service industry, and the increasing need for a human touch. We will also examine a few reasons why your business would benefit from the assistance of a translator company like us, at International Language Consultancy or ILC. Finally, we will delve into the services we offer and how they can help your business traverse this quickly changing environment.


Artificial Intelligence And The Need For Human Translation


There is no doubt that artificial intelligence is changing the way we do business, from streamlining workflow and alleviating monotonous tasks to enhancing customer experience. Artificial intelligence is also making it easier for businesses to communicate effectively. However, even the most advanced translation software has limitations and requires human intervention. Artificial intelligence, although highly effective, is still not nearly as efficient as a translation company when it comes to understanding nuances in language.


Think of artificial intelligence software as a ‘librarian’ with a selection of books on every language and culture. This AI librarian can quickly find the correct book and provide all the datasets of text needed for a particular situation. However, it is limited in its ability to draw on the context and human experience of the book, which can lead to miscommunication and the possibility of offending or misunderstanding customers.


On the other hand, a translation company, like us, can supply the translation skills of an individual who has enough experience and knowledge to offer translation beyond just the literal meaning of the words. This includes cultural sensitivities, improved accuracy, and the understanding of tone of voice, idioms, slang, and humour – allowing for smoother and more effective communication between a business and its clientele.




Artificial intelligence has become an excellent tool for translation companies, making the translation process faster and more streamlined. When a skilled translator uses AI, they can ensure that the correct tone and intent are present in the final results.


The Importance Of Using Translation Services In The Localisation Process


Localisation is the process of adapting a product or service to fit a specific local market. This is an exceptionally important aspect of entering new markets, as it ensures that your business’s products or services feel native and relevant to your audience and will therefore be well received.


Using a translation company in the localisation process will assist your brand in identifying how your product or service may need to be adjusted to fit the new market. This could be something simple like certain colours in your brand design, which represent something symbolic to the culture that doesn’t align with your intended message. Perhaps, it could be that something needs to be slightly altered to suit local needs or regulations. When entering a market with a different culture, a restructuring of your marketing efforts is often required – we can assist in this endeavour.


7 Reasons Why Your Business Needs A Translation Company To Go Global


Suppose you are looking to expand your business and ‘go global’ or have already entered new markets but are yet to see the desired growth. In either case, enlisting the services of a translation company is a highly effective method of penetrating new markets. Allowing you to tailor your products or services to align with the audience, as well as gaining a competitive edge over your competition and increasing sales and revenue.


1.Our Translation Company Can Facilitate A Smooth Set-Up Process


When entering new markets, there is a lot to consider, including the new tax laws, and general rules and regulations of the country. A translation company can help your business translate official documents, contracts, permits, tax forms, and reports, ensuring you understand the rights of your business in this new market. This will enable a smooth process and help you avoid costly mistakes or potential legal issues in the future.


2.Our Translation Company Can Assist In Finding Local Talent


Often, businesses will focus their attention on candidates who speak their native language, thus missing out on a wider pool of highly skilled candidates who might be the perfect addition to their business. We can help you build a more diverse and inclusive workforce, who will likely understand the new market your business is entering. Hiring a globally focused team will no doubt improve the business’s ability to integrate into new markets and gain valuable insight into the target audience.


Having a translator present in the hiring process is critical for clear and effective communication. A skilled translator will be able to assist in communicating your company goals and values effectively, to ensure that you are attracting the correct candidates while avoiding wasting time and resources. A translator will also help you understand a candidate’s qualifications, communication style, and cultural background to assess whether they are a good fit for the team.


3.Improved Team Communication


If your company has a multilingual workforce, our translation services will be able to assist with effective communication during everyday activities, including training, meetings, and presentations. Efficient communication across your workforce can reduce the possibility of team conflict and create a happier work environment for all.




4.Our Translation Company Can Help With Globalised Branding And Marketing


When expanding your business abroad, your brand’s identity and voice should be shared effectively with your new audience. Directly translating your existing marketing material into a new language may simply not be enough. ILC goes beyond words and will be able to understand the finer nuances of language, humour, and references that resonate with the market. All to create material that is of the highest quality, which communicates the brand voice effectively and is culturally sensitive to the new market.


In a heavily over-saturated world, with local and international brands constantly vying for the attention of their intended audience, marketing that feels personal, relatable, and apt to the vernacular is what will likely help you to stand out from the noise.




5.Our Translation Company Can Help You Better Understand Your Target Market


One cannot assume that an international audience has the same tastes, habits, interests, and preferences as the local market. Without an in-depth understanding of your globalised audience and competitors, your marketing efforts may not have the desired effect. An experienced translator can be used to help your business create a competitor analysis by translating their marketing materials, website, and social media platforms, so you can get a better understanding of where you stand amongst your competitors. An improved idea of their marketing strategies, strengths, and weaknesses should help you gain a competitive edge.


With the help of a translator, you can create a market research analysis to gain better insight into the new market and use that information to tailor your marketing to the desired audience. Once you have a set target market, a translator can assist you in analysing customer reviews and feedback, staying up to date with new trends, and monitoring your customers on social media platforms.


6.Our Translation Company Can Help To Improve Customer Service


Being able to effectively communicate in a customer’s native language not only projects a professional image, building your business’s credibility, but it also shows your target audience that you have a vested interest in them – taking note of their personal experiences and culture.


Translation-company-multiracial-business-people-sitting-at-office-desk.jpgAs a result, customers may feel more comfortable expressing their needs and concerns, allowing you to gain a more in-depth understanding of those in your desired audience. A client who feels heard and connected to a brand is likely to become a loyal customer, and in today’s saturated economy, brand loyalty is a powerful tool.


7.Our Translation Company Can Offer Efficiency And Peace Of Mind


Expanding your business into global markets comes with many new challenges, including filling out legal documentation, hiring international staff members, localising product packaging and labelling, and more. All these tasks can be extremely time-consuming when done alone and it can be a huge cost to the company if it isn’t done correctly off the bat.


translation-companyasian-muslim-female-mentor-teaching-caucasian-intern-explaining-computer-work.jpgHiring a professional translation company, like us at ILC, can be invaluable to your company in helping to overcome these new challenges and navigate the complexities of global expansion. Working with ILC will ensure clear communication with stakeholders, assist with cultural sensitivity, and comply with local regulations so that you can focus on what your business does best. In the meantime, our professional team will get to work behind the scenes, helping you pave the way for a successful and sustainable business venture.




What We Offer At International Language Consultancy


We are a translation company that will assist your business in overcoming all forms of linguistic barriers.


Here is a list of the different types of documents our expertise can help you navigate:


  • Legal documentation
  • Technical documents
  • Financial material
  • Advertising and marketing material
  • Educational books and terminology
  • Reports
  • Proposals
  • Internal company documentation
  • Literature


At ILC, we have a team of highly qualified translators, interpreters, editors, and proofreaders who can translate all eleven official South African languages, as well as all major international languages – all so that your company can focus on what it does best while we take care of your translation needs.


Translation Company: In Conclusion


With the type of services we offer, meticulous attention is a prerequisite. To ensure that we provide high-quality work, we use only top-quality suppliers who will provide you with the ideal translator/developer with the relevant experience your company requires. We also guarantee that all our work goes through a strict quality-checking process, through one of our experienced service providers to ensure our work is always of the best quality.


Allow our professional team at ILC to assist you in taking your business to the next level with our affordable and professional translation services. Feel free to get in touch with us for personalised consultations and quotations.