professional translators

The Difference Between Speaking a Language and Translating It

The Difference Between Speaking a Language and Translating It (A language graduate’s perspective) The differences between speaking a language and translating it are countless. My job, passion and intimate relationship with the language industry have led me to realise that the differences between speaking a language and translating it are countless. Naturally, depending on the […]

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When Mist Becomes Manure – Professional translation could save your brand

Clairol, the hair products company, introduced the Mist Stick curling iron a few years back. While the product sold well around the world, sales came to a grinding halt in Germany – ‘Mist’ of course being German for ‘manure’. Cue toothpaste was introduced to the French market by Colgate, sharing its name with that of

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Translating the Rainbow Nation

South Africa has fast become known as \’the Rainbow Nation\’ for the diverse array of races and ethnic groups are found among the country\’s citizens. – http://www.southafrica.com/translation/ One way in which the country stands out is by its adoption of eleven official languages. New governmental powers saw the need to allow all major ethnic groups in

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