The Marketing Conundrum

Marketing: The mix of paid-for platforms and publicity, combined with free, earned interest that sells your product or service. Ask many a business owner and they will talk about their need to market more, market better and find new customers. This is particularly true of businesses with declining profits or market share. This brings us […]

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Translating Branding to Sales

Here at Bangula we consider ourselves to be translation experts. Zulu to English, Xhosa to Afrikaans, you name it, we translate it! Today we’re looking into a different, but hugely important type of translation. Translating a brand into a marketable sales platform – the marketing plan.    Business owners should be constantly asking themselves two simple questions.

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