Globalisation is opening the doors to unprecedented interconnectedness and communication between nations, individuals, and businesses all over the world, which means business owners need to adapt to a multilingual marketing strategy – a translation company can make a world of difference in this regard. We understand that this is no easy task, but to improve your chances of success and allow your business to thrive in ways you may not have thought possible, we suggest enlisting the services of a professional translation company, like us, at International Language Consultancy (ILC).
Modern businesses must communicate with a diverse clientele, hailing from a variety of cultures and backgrounds. If you hope to broaden your marketing strategy and expand your reach, continue reading. We’ll guide you through some of the best ways to reach global success through multilingual marketing and take a look at the importance of a translation company in achieving this goal.
What Is A Translation Company?
A translation company offers pinpoint accurate and effective translation services to its clientele. These services are usually contractual and translation services have the potential to benefit companies from any conceivable industry. Whether your business focus is healthcare, education, sales, hospitality, technology, or construction, you may need the skills of a translation company, especially when creating localised marketing strategies to grow your brand.
A translation company offers many services, which can help you reach a wider audience. A few of these beneficial services include:
Multilingual Marketing: Certainly one of the most effective services for companies looking to reach a diverse audience with their marketing strategies. When advertising services or products to people who speak different languages, you’ll need to adjust your marketing to account for differences in culture and dialect. We can translate and tailor your marketing material to clients in all 11 official South African languages, as well as most major international languages. This could be anything from online advertisements and emails to brochures and more.
Translating Documents: Translation is essential for many organisations and businesses. A well-regarded translation company can accurately translate written documents into the desired language. If your business operates on a global scale, translation may be a necessary part of your everyday operations, allowing your business to efficiently communicate essential information in an understandable and approachable manner.
Website Translation: Ensuring accurate translation on your website is extremely important, especially if you intend to tap into a global market. A translation company can translate all content on your website, allowing for enhanced performance and greater ease of use. Website translation is often significantly more challenging than document translation, as many websites present information more dynamically, meaning effective translation requires a professional touch. Many businesses recruit the assistance of a translation company to aid in this endeavour.
Translating Spoken Language: This involves the interpretation and translation of the spoken word. An interpreter can translate conversations in real-time, facilitating fluid communication between individuals who speak different languages. This is most commonly required for meetings, conferences, or podcasts.
Why Should I Invest In Multilingual Marketing With A Translation Company?
No matter what industry you’re in, investing in a multilingual marketing strategy offers incredible benefits, helping your business grow to its full potential. You will be able to communicate your services and products to a larger customer base and increase sales through marketing that is relatable and familiar to the target audience. Customers feel more comfortable choosing a product or service that they feel connected to – localisation is easily one of the best methods of succeeding in this respect. A few benefits of multilingual marketing include:
Increased Brand Awareness: When you market your products or services in a variety of languages, you open the doors to a wider audience. An advertisement or marketing campaign presents the opportunity to be broadly recognised, which can effectively improve brand awareness and by extension, sales.
Improved Customer Experience: First impressions make all the difference, and many potential customers may discover your business for the first time through marketing and advertising. When your products are accurately presented to customers in their language, it can leave a good impression and enhance the overall customer experience.
Individuals are far more likely to engage with material they understand, meaning they will spend time looking into your products or services if it is presented in their native tongue. It’s important to consider and understand your target audience, as this enables you to cater your campaigns to align with the values and principles of those you intend to reach.
Increase Sales: Happy customers are significantly more likely to support your operation long-term, and when you reach more people through your marketing material, you’ll increase client retention and sales. Multilingual marketing is a wonderful way to expand the scope of your business and drum up interest in new locations – offering the chance to tap into an entirely new customer base.
Translation Company: 5 Tips To Improve Your Multilingual Marketing
In our globalised society, language connects us, and although there are many English-speaking countries worldwide, the majority of the global population is not native English. Research has shown that consumers are more likely to be drawn to advertising presented to them in their native language. This makes multilingual marketing a necessity for companies seeking to diversify their operations and expand their reach.
Multilingual marketing is much more complex than a simple one-to-one translation of material from one language to another. It’s about creating an intentional experience for customers that resonates with their culture and identity. Brands that promote relevant content and are consistent and innovative with their marketing approach are far more likely to find success. The following are a few ways to improve your multilingual marketing strategy:
Choose The Right Translation Company For Your Purposes
The choice of translation company is crucial to ensure high-quality content. Not every translation company offers equivalent services and some only provide simple translation in a few languages. If you want your content to be compelling, you should ensure that it is attended to by a professional translator with the necessary expertise and experience.
A native translator can prevent any misunderstandings or inaccuracies while guaranteeing the translation is presented in a relatable and localised manner. A well-regarded translation company will consider your content marketing strategy, altering certain aspects to remain consistent with your brand identity.
Understanding Your Audience
Having a clear understanding of your target audience should be a top priority, as this allows for a more specialised and intentional approach. This certainly requires plenty of research, and you will have a comprehensive understanding of your target demographic to successfully market your business to them.
It’s always recommended to research the culture and language of your audience to avoid minor misunderstandings or misuse of certain colloquial terms – if you choose ILC, we will handle this form of localisation on your behalf. This will allow you to create content that is relevant and captivating, tailoring your advertising to the intended group.
Localisation
Translation and localisation are often confused or believed to be interchangeable, but there are differences between the two processes. Translation involves adjusting and altering content, taking context into account, to change text into the desired language. On the other hand, localisation specifically adapts the content to suit the needs of the target audience, helping campaigns cater to those they want to reach. This means using phrases, colloquial terms, idioms, or humourous language that is relatable and resonates with your customers to enhance engagement. Your marketing or advertising campaign should be specifically developed to suit the local culture, and a translation company can help you achieve this.
Social Media Research
Social media offers a huge amount of insight into local trends and popular culture. A good understanding of social media can improve your marketing strategy since social media trends can look very different across the globe. Understanding which social media platforms are popular in your target country will help you choose the best social media marketing approach.
Brand Consistency
A strong brand voice is critical when attempting to create a loyal customer base, but perhaps even more important is brand consistency. It creates a sense of trust and familiarity in your clientele, as your brand identity remains the same across every campaign and advertisement. Good branding and consistency give your business personality, and people will be more likely to form an emotional connection to your brand.
It’s extremely important to ensure your brand voice stays consistent when translating your identity into different languages. A translation company that takes all necessary steps to account for your brand voice, across all translated and localised material, will ensure that you hold onto your brand’s identity.
The Benefits Of Seeking Out A Translation Company
We understand the importance of multilingual marketing and know it is much easier to expand into an untapped market with the help of a professional translation company. Not only can we help you localise and translate your marketing material, but we can benefit your business financially in the process. Here are a few reasons that companies choose to employ the services of a professional translation company.
Quality Work: Enlisting a professional service means you’ll receive translations of a high standard. ILC offers superior accuracy, as we are trained and qualified to pick up even the smallest mistakes and errors. Professional translators can provide work that is significantly more engaging, especially when compared to machine translators. Language professionals can translate with utmost precision while ensuring clarity and understandability.
Fast Turnaround Times: Translating documents and marketing materials on your own is challenging, to say the least, but also extremely time-consuming. Ultimately, you might be spending hours attempting to produce accurate translations without the necessary expertise – this is time best spent focussing on your skills, leaving translation to the professionals wherever possible. At ILC, we can take care of all your translation needs and ensure you receive finished projects quickly. This means you can proceed with other critical aspects of your operations without worrying about delays.
Advanced Systems For Ultimate Precision: A professional translation company has access to quality software and technology that could elevate your content and material. This technology enables efficient content translation, streamlining the process and providing you with accurate content to grow your business.
Industry Knowledge: Many professional translation companies ensure they offer services from translators with relevant industry knowledge – this elevates your translated material and ensures that industry-specific information is included. Certain sectors require specialised knowledge, and this can be difficult to adhere to if your translator Is not up to date with industry norms – this includes advanced terminology and complex jargon.
Improve Your Marketing With International Language Consultancy
International Language Consultancy offers some of the best translation services in today’s fast-growing market. Our clients are based locally and internationally and have greatly benefitted from our high-quality services. Our language professionals and qualified translators offer pinpoint accurate translations in a range of international languages, African languages, as well as all 11 official South African languages to meet all your translation needs.
Besides translation, we offer various services to help you improve your multilingual marketing and give your company an edge over the competition. These services include:
- Translation services
- Transcription services
- Localisation
- Editing
- Proofreading
- Layout, formatting, and typesetting
- Graphic design services
With each service we prioritise quality control, so you can rest assured that we will put our best foot forward with every job we take. Our checking processes leave no room for error, meaning your documents and material have likely been checked multiple times before you receive the finished product. If you have any further questions, do not hesitate to contact us today.